Not one-off props.
Each release is designed as a connected world with rules, variants and enough depth to survive repeated use.
INDEPENDENT WORLD-BUILDING ASSET LABEL
FICTIONAL
WORLDSneed real brands.
WrongGoods builds fictional brand systems and production-ready graphic assets designed to live quietly inside games, film, television and virtual environments.
The storefront stays closed until the first file is genuinely ready to ship.
PRE-LAUNCH / BUILDING THE FIRST WORLD
EVIDENCE FILE 001
DAYSHIFTA British neighbourhood convenience-store world being built from fascia to receipt.
STORE STATUS / CLOSED UNTIL RELEASE 001WHAT WRONGGOODS DOES
BACKGROUND DETAIL.
Foreground thinking.
The shop at the end of the street. The packet on a shelf. The receipt left on a counter.
Believable worlds are full of visual systems most people never consciously inspect. WrongGoods builds those systems in full: identity, packaging, signage, paperwork, environmental graphics and the small things that make an invented place feel occupied.
Made to be used.
Final releases are organised as practical production assets rather than presentation-only mockups.
WHAT’S COMING
THE FIRST FILES.
Work is shown while it is being built. Nothing is sold until the release is complete.
WG-EF-001IN DEVELOPMENT
NEIGHBOURHOOD RETAIL / STRAIGHT-FACED
DAYSHIFT
A fictional British corner-shop system covering storefront identity, shelf communication, carrier bags, receipts, food-to-go, notices, packaging and the everyday graphic material around the shop.
FASCIASHELFPACKAGINGPRINTFOOD-TO-GODOCUMENTS
Different worlds.
Same standard.
Future releases will move beyond retail into other believable fictional organisations, products, places and systems. Each one will be built deeply enough to populate a scene rather than decorate a mockup.
NEXT FILE / NOT ANNOUNCEDWHO IT’S FOR
WORLD-BUILDERS
WHO NOTICE THE SMALL STUFF.
Games & environments
Studios, environment artists and indie teams building streets, interiors and spaces that need convincing graphic life.
Film & television
Art departments, production designers and graphic-prop teams needing fictional systems that hold together across a set.
Virtual production
Teams filling digital environments with brands, signs, documents and products that can sit naturally in-frame.
Concept & pitch work
Creators who need an invented world to feel established before the first frame is shot or the first level is played.
THE WRONGGOODS METHOD
BUILD THE WORLD.
Define the visual logic, language, materials and rules that make the fictional organisation believable.
MAKE THE GOODS.
Extend that logic into the physical and graphic material that would naturally exist around it.
SHIP THE FILES.
Release the finished system with clear formats, documentation, licensing and practical production use in mind.
RELEASE BULLETINWHEN THE GOODS
WHEN THE GOODS
ARE GOOD TO GO.
Get an email when a collection is ready. No weekly obligation to say something.
DIRECT LINE / NO HOLD MUSICBUILDING SOMETHING
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